NuCom Group, a subsidiary of ProSiebenSat.1, has sold its 98 per cent stake in Amorelie (Sonoma Internet GmbH) to EQOM Group, one of the major players in the sexual wellness industry in Europe. Furthermore, EQOM Group has also acquired founder Lea-Sophie Cramer's two per cent stake.
Founded in Berlin in 2013, Amorelie is now one of the leading German online retailers for sensual lifestyle and erotic products.The company is also present in Austria, Switzerland, France and Belgium. Following a media-for-equity investment in 2014, ProSiebenSat.1 acquired a majority stake in Amorelie in 2015 and expanded its share to around 98 per cent in 2018. Since then, Amorelie has been part of NuCom Group's portfolio, in which ProSiebenSat.1 holds a majority stake with General Atlantic being the minority investor.
The sale of Amorelie is subject to the approval of the competent competition authorities. The transaction is expected to be closed in the second half of the last quarter of 2021.
The purchaser was advised by Simmons & Simmons, Düsseldorf, led by Dr Christian Bornhorst and Slaven Kovacevic.
Advisors to ProSiebenSat.1 Group: SZA Schilling, Zutt & Anschütz
Dr Oliver Schröder, LL.M (NYU) (Client Relationship, Corporate/M&A, Frankfurt/Main), Dr Martin Kolbinger (lead, Corporate/M&A, Munich), Dr Marc Löbbe (lead, Corporate/M&A, Frankfurt/Main), Jan Friedrichson (Corporate/M&A, Mannheim), Maximilian Mersch, LL.M. (Nottingham) (Corporate/M&A, Brussels), Dr Rolf Schmich (Tax Law, Mannheim), Dr Christoph Allmendinger, LL.M. (LSE) (M&A/W&I, Frankfurt/Main), Dr Andreas Herr (Financing, Frankfurt/Main), Dr Stephanie Birmanns (Competition Law, Brussels)
ProSiebenSat.1 Group (in-house): Alexander von Voß, LL.M. (Chief Legal Officer), Dr Anne Meckbach (Legal Director, M&A), Dr Stefan Hanloser (Vice President, Data Protection Law), Dr Katja Hansen (Legal Director, Commerce), Bastian Bayer (Senior Legal Counsel, Labour Law /M&A), Katrin Albert (Senior Legal Counsel, IP Law), Marc Altmeyer (Legal Director, IT Law), Monika Buhmann (Vice President Tax Specialists & Compliance Management), Anja Bernemann (Tax Law), Anja Gohrbandt (Senior Compliance Manager, Group Compliance), Elena Peric (Legal Director, Competition Law)
SZA Schilling, Zutt & Anschütz Rechtsanwaltsgesellschaft mbH
Schilling, Zutt & Anschütz has been one of the most respected German business law firms for almost one century. With approximately 100 lawyers and offices in Frankfurt, Mannheim, Munich, and Brussels, the firm advises national and international clients on complex legal issues arising in business.